Customer reviews are a critical factor influencing consumer behavior and choices. According to a study, approximately 89% of consumers review a product before buying.
According to Podium, 93% of consumers said that online reviews are one of the top three elements they consider before buying a product. It is a personal recommendation from someone who has purchased and used the product.
A study by Spiegel Research Center showed that products with reviews had a 270% higher chance of being purchased than those without reviews. The same study found that products with even a one-star rating can lead to a 5-9% increase in revenue.
These factors are justified considering that reviews build trust among consumers regarding the authenticity of a product.
For buyers and sellers both, reviews are extremely important. The reviews and ratings make it easier for the buyers to make a choice and be aware of the quality of the product before buying it. At the same time, the reviews help sellers win customers' trust and grow their sales.
Since reviews are highly crucial in the growing world of e-commerce, where thousands of products are listed daily, people must know how to access them. For both buyers and sellers, it is essential to analyze the reviews.
In this article, I will discuss a detailed guide on seeing your Amazon reviews and editing or deleting them. Let’s get started!
How to see your Amazon Reviews as a seller?
As a seller, there are two ways in which you can access and view the reviews on your products: manually viewing them on the product page and through your Seller’s Central Account.
Let’s see how you can use each of these methods.
Manually accessing the Reviews:
This method is very straightforward. All you need to do is go to the item's product page and the “Review and Ratings” section to access all the reviews.
Manually checking the reviews of products works well if you have less number of items. However, if you want to check reviews of many items, accessing them through Amazon’s Seller Central Platform is a better choice.
Accessing your reviews through the Seller Central Platform
You can view all the reviews for different items under your store through your Sellers Account. However, you must remember that this method is only available to sellers who have signed up for Amazon’s Brand Registry program.
Follow the steps below to view the reviews using this method:
Step 1: Log in to your Sellers Account
Step 2: Go to the “Brands” tab, which redirects you to the Brand Dashboard. If this option is not visible on your account, you don’t have a brand registered on Amazon and, therefore, cannot use this method.
- Step 3: Select the “Customer Reviews” option under the “Brand Benefits” section on the Brand Dashboard.
You can use this feature to access all the reviews from the past month. The reviews will become visible within a day, and you can access them for a month.
You can even filter the reviews by the number of stars and date posted.
In case of bad ratings, you can reach out to the customer and resolve any issue they had with the product. A great way to eliminate bad reviews is by fixing the customer’s problems and possibly turning a bad review into a good one.
Regularly viewing your reviews is extremely important for any seller. Using review and feedback, bad and good, you can improve your service, increasing customer satisfaction. Reviews impact your brand’s reputation. So, it is important to keep a close track of them.
How to see your Amazon Reviews as a buyer?
If you are a buyer and you want to view the reviews that you posted on Amazon, here is how you can do it:
Step 1: Log in to your Amazon Account using Amazon’s Website
Step 2: Go to “Accounts and Lists” in the top right corner.
Step 3: Under Your Accounts, scroll down to the “Ordering and Shipping Preferences” option.
Step 4: Under this option, click “Your Amazon Profile.”
Click “Community Activity” under Your Profile and select “View.”
Step 5: Under this, you will find an option for “Reviews,” where you can find all your written reviews.
Using Amazon mobile app to view your Reviews
You can view your reviews on Amazon’s website with the abovementioned steps. However, if you want to view your reviews on your mobile phone quickly, here is how to do it!
Viewing your Reviews from an iOS Device
If you are an iOS user, you can use the Amazon app to write and view your reviews. Follow the steps below to do it:
Step 1: Go to the Amazon Shopping App
Step 2: Select “Menu” from the top left corner.
Step 3: Tap on “Your Accounts”
Step 4: Under “Personalized Content,” select “Profile”
Step 5: Scroll down to locate “Community Activity” and select the “View: Reviews” option.
From this section, you can view all the reviews you left under any product on Amazon.
Viewing your Reviews from an Android Device
To view your Amazon Reviews using an Android Device, follow the steps below:
Step 1: Log in to your account on Amazon’s Android App
Step 2: Select the “Menu” button on the upper left corner of the screen.
Step 3: Tap on “Your Account.”
Step 4: Select the “Profile” option under the Personalized Content Selection
Step 5: Under the “Community Activity” Section, click on “View: Reviews”
You can view all the reviews you posted for any product on Amazon.
A lot of times, as a buyer, you might want to go and change your review. The product you thought was terrible turned out to be decent, or the one you thought was amazing broke down within the first month. In any case, knowing how to view and edit your Amazon Reviews is good.
How to read, edit and delete your Amazon Review?
If you change your mind about a product you reviewed earlier, you can do this by going to Amazon’s Website or the mobile app. Here is how you can do it:
Using Amazon’s Website
Step 1: Log in to your Amazon Account on its website.
Step 2: Select “Accounts & Lists” from the top corner of the screen.
Step 3: Under Your Amazon Profile, you will find the option of “Ordering and shopping preferences”
Step 4: Select “ View: Reviews” under the “Community Activity” section.
Step 5: You can view all the reviews that you have left under this section. Scroll down to the one you wish to edit.
Step 6: Click on the three-dots option beside each review and select the action of your choice. You can edit and delete the review. Additionally, there is an option to “Hide on my public profile,” which hides your review. But you can still view it and change these options from the Reviews section on your profile.
Using Amazon’s Mobile App
Step 1: Log in to your Amazon account on the phone
Step 2: Tap on the “Profile” icon at the bottom of the screen
Step 3: Click on the “Your Account” option.
Step 4: Scroll down and locate “Profile” under Personalized content
Step 5: Click“View: Reviews” and view all your reviews here.
Step 6: Find the review you want to change and click on the three-dots icon the beside the review.
Step 7: You can use this option to select between different actions for your review. You can edit the review, delete it and hide it from your public profile.
Reviews are becoming increasingly important for both buyers and sellers. Most buyers consider the reviews of a product a critical factor in their purchasing decision. It builds trust among consumers regarding the authenticity and quality of the product.
For sellers, reviews are the key factor that influences their sales. A bad rating can lead to a significant decline in their sales. Reviews are the top deciding factor for consumers. Therefore, good reviews and more reviews can increase a seller's sales velocity.
I hope this article helped you understand how to access Amazon reviews and their importance. For more content on Amazon, stay tuned!
Samrudha Salvi ‧ Author
With more than 5 years on selling on amazon, and helping 100s to get started on Amazon.