If you are wondering about joining the Amazon Brand Registry Program, this article has all the necessary information.
But before I begin, let’s answer the big question: Can I sell on Amazon without Brand Registration?
Absolutely, yes. You can. The Amazon Brand Registry Program is optional and provides additional tools and protection to the sellers.
But it is entirely okay if you don’t want to register your brand with Amazon under this program. The choice of joining this brand is not mandatory, but that does not make this program worth any less.
We’ll discuss it all further in this article. So, let’s dig in!
What is Amazon Brand Registry?
The Amazon Brand Registry Program is a program that helps sellers protect and promote their registered brands on the Amazon marketplace.
By enrolling in the Brand Registry, sellers can access tools and resources to help them manage their brand's intellectual property on Amazon, including proprietary logos and trademarks.
One key benefit of the Brand Registry is that it allows sellers to report and remove suspected intellectual property infringements more easily.
Without the Brand Registry, sellers may have difficulty protecting their brand and preventing others from selling counterfeit or infringing products under their brand name.
Additionally, the Brand Registry provides access to enhanced brand content options, which allow sellers to showcase their brand in a more visually appealing and informative way on their product detail pages. This can help improve the overall shopping experience for customers and potentially increase sales for the seller.
Now that we know the basics of the Amazon Brand Registry Program and that sellers don't need to register under it, let’s discuss more why so many sellers go for the program.
Why should you register your Brand on Amazon?
The Amazon Brand Registry Program is not mandatory, yet millions of sellers register on it yearly. There must be something about it.
One key reason is Protection. Be it protecting their trademark to having an efficient grievance mechanism., the Amazon Registry program offers a lot to the sellers.
Let’s discuss why this program can be suitable for your business.
Protecting intellectual property
By registering their brand, sellers can better protect their intellectual property, including trademarks and logos, on the Amazon marketplace. This can help prevent others from selling counterfeit or infringing products under the seller's brand name.
Easier reporting of IP infringements
The Brand Registry provides sellers with tools and resources to report and remove suspected intellectual property infringements more easily. Without the Brand Registry, sellers may have more difficulty protecting their brand on Amazon.
Enhanced Brand Content
Sellers who enroll in the Brand Registry can access enhanced brand content options, which allow them to showcase their brand in a more visually appealing and informative way on their product detail pages. This can improve the overall shopping experience for customers and potentially increase sales for the seller.
Improved search visibility
Enrolling in the Brand Registry may also help improve a seller's search visibility on Amazon, as registered brands may be more likely to appear in search results and product detail pages.
How to Register on the Amazon Brand Registry?
Joining the Amazon Brand Registry program is fairly easy. But before I go further about the registration process, ensure you meet the Brand Registry Program qualifications.
To register your brand on the Brand Registry, a seller must-
- Have a Seller Central or Vendor Central Account
- Have an active and registered trademark of your brand name.
- Have ownership and related documents of the trademark.
If you have the qualifications mentioned above, then registering for the Brand Registry program will be a cakewalk. You can simply go to the Amazon Brand Registry website and fill in all the necessary details.
If you complete your application form with all the required information, Amazon will take approximately two weeks to review and approve your application. If it takes more time or there is any issue with the information given in the application, you can contact the support team.
Can you sell without Brand Registry?
Yes, you can. Amazon Brand Registry Program is not a mandate, and many sellers need to register their brands before selling on Amazon.
The main benefit of registering with the Amazon Brand Registry is protecting your brand identity and Trademark. However, if you don’t have any trademark or intellectual property rights issues with your brand, you might want to skip registering your brand on Amazon.
It becomes irrelevant if you are a small business owner or do not have the trademark of your Amazon product. That is why many small sellers sell on Amazon without Brand Registry.
So, if trademark and brand identity protection does not matter much to you, you can sell your product on Amazon without brand registration.
What are “Unbranded” Products on Amazon?
Broadly, all the products listed on Amazon from Brands that do not register on the Amazon Brand Registry Program are called “Unbranded.”
Sometimes, sellers might not have a brand name registered on their name and would prefer not to register on the Brand Registry. Amazon might show Error Code 5665 on the listing in such cases.
How to list “Unbranded” Products on Amazon?
To resolve this error without going through Amazon Brand Registry, you can either list your product under the brand value as “generic” or complete the Brand application process.
The Brand Application process is different from the Amazon Brand Registry program. Amazon approves all the brands before they can be listed on Amazon. So to do that, the sellers must adhere to the Amazon Branding Policy and complete this application process.
We’ll talk in detail about the application process later in this article.
What is the 5665 Error Code on Amazon?
This error might pop up on products listing that is not registered on Amazon Brand Registry yet. This error code might come when your brand application is approved but is not registered on the Amazon Brand Registry.
This error code often appears due to incorrect brand names or names not registered through the Amazon Brand Registry Program. Due to this error, your product listing will not be approved.
Even for brands with no trademark registered on their name, Amazon has a Brand Name policy that sellers must adhere to create a listing. Under this, the error Code 5665 refers to the brand names not yet approved by Amazon.
Since it is not a mandate by Amazon to register through the Brand Registry Program, you can still create your product listing without a trademarked Brand name. Here is how you can do it:
- Check for any spelling or mistakes in your brand name on the Brand Registry application. This error happens if the application's brand name does not match your registered brand name.
- If this doesn’t resolve this error, click on the “follow the link” button, which will redirect you
How to list your product on Amazon without Amazon Brand Registry and fix error code 5665?
You don't have to worry if you don’t have a trademarked brand name or haven’t registered on the Amazon Brand Registry Program, follow the steps below:
- Click on the “follow the link” button on the Error Page
- You will be directed to the “Selling Application for Catalog Authorization” Page in the Sellers Central Portal.
- Here, you start filling out details of your Brand including the Brand name, the product category, product type, etc.
- In order to successfully register your Brand name on Amazon, where you are not using the brand value as “Generic”, you need to upload a few pictures of your products with the Brand Name and logo permanently affixed to it.
- You can go through the Amazon Brand Name Policy for a detailed guideline for these images.
- After filling out all the necessary details and attaching all the appropriate images of your product, you can submit the application.
- In the Case log section of your Sellers Central Account, you can track the status of your application.
How to register your brand on Amazon?
To register a brand on Amazon, sellers can enroll in the Amazon Brand Registry program.
To be eligible for the Brand Registry, a seller must own the brand they are registering and have a registered trademark for it in the country where they plan to sell the brand's products on Amazon.
To begin the enrollment process, you can go to the Brand Registry website and follow the steps below to create an account and enroll your brand.
This typically involves providing information about the brand, including its name and any registered trademarks, as well as details about the seller and their business.
Once enrolled, you can start using the Brand Registry tools and resources to manage and protect your brand on Amazon. This includes reporting suspected intellectual property infringements and creating enhanced brand content for their product detail pages.
It's worth noting that enrollment in the Brand Registry is free and sellers can enroll multiple brands under a single account. However, Amazon may require sellers to provide additional documentation or information to verify their ownership of the brand and trademark.
How long does Amazon take to approve sellers?
Normally, Amazon approves sellers within 24 hours of completion of the application. However, if there is any problem with your application from, it may take longer.
If you are registering your Brand on the Amazon Brand Registry, the approval from Amazon can take approximately two weeks, in case you have submitted all the necessary information and documents.
Frequently Asked Questions
Can I sell private-label products on Amazon without Brand Registry?
Yes, you can sell your private-label products on Amazon. The Brand Registry Program is just an additional system that protects your brand name and the intellectual property rights related to it.
Do I need to register my brand on Amazon?
The Amazon Brand Registry is not a mandate by Amazon. However, Amazon approves all the Brands before they are listed on the platform. In order to list your product, you will have to fill out the Brand Application on Amazon and adhere to the Amazon Branding Policy.
What are the Image Requirements for Resolving the 5665 Error Code on Amazon?
In order to resolve the 5665 Error code, you will have to provide some pictures of your product for Amazon to approve your brand. The images should show your product with the brand name “permanently affixed or attached” on your product.
What does “permanently attached to the product” mean?
“Permanently attached to the product” means that the brand name should be either printed on the product or attached in such a way that it cannot be remove. A digitally created mock-up of the brand name on the product will not be valid.
However, in case of products that come under the category of jewelry, furniture, and clothing, the brand name can be attached in the form of a tag.
How much does it cost to brand register on Amazon?
Registering on the Amazon Brand Registry program is free of cost. However, in case you don’t already have a registered trademark of your product, you will have to get before registering on the Brand Registry. THis can cost you around $225 to $400.
How do you get approval to sell a brand on Amazon?
Most sellers can get the approval for their brand by simply registering on Amazon and providing basic details about the brand name and products.
However, in case you have a registered trademark for your brand and need to protect it, you can register on the Amazon Brand Registry Program.
How long does it take to enroll a brand on Amazon?
Typically, the process to enroll a brand on Amazon can take 3-5 days. However, in case of Amazon Brand Registry, the approval can take about 2 weeks.
Overall, the Amazon Brand Registry Program is an important resource for sellers who want to protect and promote their own brands on Amazon. It helps sellers safeguard their intellectual property and provides them with tools and resources to better showcase and sell their products on the marketplace
Samrudha Salvi ‧ Author
With more than 5 years on selling on amazon, and helping 100s to get started on Amazon.